Fuel The Frenzy
Generate customer demand and increase online sales through more efficient marketing
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Brian

BRIAN COPPERMAN

Creative, resourceful
Marketing Professional
in San Diego, California

17+ years experience in online industry
Comprehensive knowledge of digital marketing best practices
Expertise in online lead generation through:
  • Website conversion optimization
  • Copywriting and content development
  • SEM / Search Engine Marketing (SEO, PPC)
  • Email Marketing
  • Display Advertising and Retargeting
  • Social Media Marketing
  • Testing and Analytics
Contributed independently or in collaboration with agencies to more than 150 successful site launches for non-profits, start-ups, local businesses and national ecommerce brands.

References include: San Diego County Credit Union, GE, Vivendi-Universal, Billabong, Proheraldica, San Diego Dermatology and Laser Surgery, Coleman Homes, La Jolla Village Merchants Association, Seaport Village, SanDiego.org, Foresight Sports, Reuben H. Fleet Science Center, George's at the Cove, RollingStone.com, MP3.com, Balboa Park, Temecula Olive Oil Company, Museum of Contemporary Art San Diego, Troxel Helmets, Flagship Cruises & Events.

Services I Offer

Attract New Customers
Search Engines, Social, Display

Today's marketing tools are powerful but can be challenging to master. Inefficiency becomes costly fast. It takes a broad set of skills to position your business in an engaging way on search engines, social networks, mobile phones—all the key places your customers spend their time online. If customers aren't finding you online, they are finding your competitors. I can help you understand the plan and how and why it will generate money. With proper budgeting, targeting and messaging, this will be some of the most efficient marketing dollars you'll spend. We'll make sure tracking and analytics give you absolute insight into what is working and what isn't.

Reengage Existing Customers
Email, Social, Content

When looking to increase revenue, existing customers are a great place to start. What are you doing to manage those relationships? The first step is to properly capture and manage their data. Next you'll need useful content that keeps them engaged. Then, reach out through email and tap into the valuable word-of-mouth marketing that naturally occurs on social media. Be strategic in guiding them to speak favorably about your business and bringing them back to your website. These tactics can be a drain on resources if not run efficiently. If you have a healthy list, a mobile-friendly template, and a strategic plan in place, the results can be dependably predictable and profitable.

Improve Conversion
Website, Tracking, Retargeting

A website that is not optimized to do its job is leaking money. Increase your bottom line by plugging those holes—identifying the usability issues that get in the way of closing sales. Don't make a common, expensive mistake by wasting marketing resources driving traffic to a website unable to convert. Whether it is content, design, your homepage, navigation, calls to action, or an inefficient conversion process, your first and best investment is to remove the obstacles and ensure the money is flowing in the right direction. Increasing conversion rates will boost revenue and alleviate some of the pressure (and cost) of acquiring more traffic.

Operate More Efficiently
Planning, Goals, and Analytics

A good roadmap will save you money by keeping everyone in the organization aware and focused on activity that generates revenue. This includes a comprehensive analytics integration with goals and clear reporting in plain english. Time spent wondering what is working and what isn't, or arguing over what to do next, is counterproductive. Keep everyone marching in step, and let analytics give your marketing efforts accountability. These numbers, based not on speculation but actual user data, can also help guide future resources toward achieving repeat successes. There is no need for guessing and the stressful uncertainty, frustration and waste that comes with it.

HOW I WORK

The Meeting

If you've read this far, you can start to see that this process is collaborative, not one-sided. This website only can travel so far on one wing; its only goal is to facilitate a meeting. So if it has succeeded, let's meet and find out more about your situation. No one knows the story of your business better than you.

The Ideas

Based on the insight you share, I will create a custom proposal that details all services, timelines and fees. There are no bloated packages, no long-term contracts, no sales tricks.. We'll map out a program that serves your needs and budget alone, and you continue only as long as you are satisfied with the returns on my performance.

The Execution

My work is transparent; there is no hiding from the results. Everything is tracked online and tied to numbers. In the end, my business depends on your success. If all goes well, you'll see more activity on your website, more customer leads, and a corresponding increase in revenue. This often leads to new opportunities and more ambitious goals.

Contact

This is where I stop talking and start listening. If you have questions or would like to share more about your needs, please get in touch with me. I appreciate the interest and look forward to hearing from you.